Library Database Access for Penn Alumni

Good news for Penn Alumni – you now have access several Penn Library databases urlremotely. Take a look at the Alumni Services page for a complete listing of available databases as well as for information on how to get an Alumni Pennkey.

Here is a brief introduction to the business-related electronic resources available to alumni

Business Source Alumni

EBSCO Business Source Alumni Edition is the alumni version of a journal article database you may have used as a Wharton student – Business Source Complete. It is designed to meet the research needs of post-college professionals by providing access to more than 1,300 full-text business magazines (such as Bloomberg Businessweek and WWD: Women’s Wear Daily) as well as peer-reviewed journals. Publications cover almost every major area of business, and include specialized reports such as country economic reports, company profiles, and industry reports. To find out which publications are covered in the database, click on the Publications tab at the top of the screen.

In addition to articles, Business Source Alumni is a good place to find global industry reports. marketlineThe subscription includes reports from the firm Datamonitor (MarketLine).  MarketLine reports cover 26 sectors and a number of major economies. The industry profiles are framed within Porter’s Five Forces Analysis, and are a good starting point for gaining a top-level perspective on the sector. Each Industry profile is approximately 35 pages long and includes:

    • forecasts for the market
    • market value, volume and segmentation data
    • macroeconomic indicator & competitor analysis
    • leading companies in the sector/industry

Source TypesSearch for keywords that describe both the industry and geography you are researching.  For example, try a search for keywords like apparel AND China. When the search results are displayed,  use the left-hand menu to filter by Source Types — select Industry Profiles and Market Research Reports. The results will include a number of related reports such as “Apparel and Non-Apparel Manufacturing Industry Profile: China” and “Apparel Retail Industry Profile: China”, both published in May 2013. These reports are available historically as well, going back five or more years. Below is an excerpt from the “Apparel Retail Industry Profile: China” report showing the retail industry value for 2008-2012.

Apparel industry value

MarketLine company reports are also available in this database. Try this search:  [Company Name] AND SWOT.  Alternatively, you can run a search by company name (e.g. Pfizer) and then filter the results by Source Types — SWOT Analyses.  Below is a table showing the SWOT analysis for Pfizer.

Pfizer SWOT

MERGENT (also called Mergent Online) provides business and financial information including business descriptions, histories, subsidiaries, officers & directors, long-term debt and capital stock for over 35,000 U.S. and international companies. Select private company reports are also available through the D&B Private Company Database. Other available financial information includes thirty years of historical stock prices found in a company’s profile under the Equity Pricing tab. Stock prices can be viewed as a chart like the example below, or in a tabular format that can be downloaded to Excel. SEC filings (real-time and archived to 1993) and annual reports, when available, are searchable under the Government Filings tab. Company financials going back 15 years are “as reported” and can be downloaded to Excel. MSFT Stock pricing

In a Basic Search, you can search by company name or ticker symbol to navigate to a company’s profile. In Advanced Search, you can screen for companies meeting specified criteria such as selected SIC code(s), geographical area(s), revenues, profits, specified words in descriptive text, and more. Screening for companies in Mergent can be challenging. More on searching Mergent to come in a future post.

Alumni who would like to visit the library will have access to a number of additional online resources. Take a look at our Business FAQ for a listing of online business resources available to alumni who visit the library.

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