Good news for Penn Alumni – you now have access several Penn Library databases remotely. Take a look at the Alumni Services page for a complete listing of available databases as well as for information on how to get an Alumni Pennkey.
Here is a brief introduction to the business-related electronic resources available to alumni
EBSCO Business Source Alumni Edition is the alumni version of a journal article database you may have used as a Wharton student – Business Source Complete. It is designed to meet the research needs of post-college professionals by providing access to more than 1,300 full-text business magazines (such as Bloomberg Businessweek and WWD: Women’s Wear Daily) as well as peer-reviewed journals. Publications cover almost every major area of business, and include specialized reports such as country economic reports, company profiles, and industry reports. To find out which publications are covered in the database, click on the Publications tab at the top of the screen.
In addition to articles, Business Source Alumni is a good place to find global industry reports. The subscription includes reports from the firm Datamonitor (MarketLine). MarketLine reports cover 26 sectors and a number of major economies. The industry profiles are framed within Porter’s Five Forces Analysis, and are a good starting point for gaining a top-level perspective on the sector. Each Industry profile is approximately 35 pages long and includes: Continue reading