SNL – The Database, not the TV Show

SNL Interactive is a database of U.S. company and industry information.

The Penn Libraries subscribe to three SNL modules: Banking, Insurance, and Communication & Media.  For Penn users, SNL is available only on-campus. The initial use of the system requires you to create an individual account with your Penn email address. When you first use SNL, click on “SNL Preferences” to select the modules you want to access.

Blog SNL preferences

To give you a sense of SNL content, here are three examples of questions for which SNL has data.


Q: Rank Philadelphia area banks by their Market Share

SNL market share analysis for US banks is unsurpassed. Breakdowns are available by company and for specific U.S. markets including state, Federal Reserve Districts, MSA, county, city, zip and census tract. Below is a ranking of banks in the Philadelphia MSA by market share. To do this, go to the Bank Analytics drop-down menu at the top of the page and select Market Share.


SNL is not the only place for banking data. Take a look at our Business FAQ on banks and banking for more sources.


Q: Ranking of Annuity Writers

The SNL insurance module has market share data for companies in the Life, Health, and Property & Casualty sub-groups with detailed geographic breakdowns. In addition, it includes aggregate financial statements and premiums written by state and by type. To find a ranking of annuity writers, simply search the words “ranking annuity writers” to bring up dozens of relevant documents.

Blog SNL pdf

For more on insurance, take a look at our Business FAQ “How do I find info on the insurance industry and on insurance companies?”.

Media & Communication

Q: Forecasts for U.S. Cable Use

This module is an excellent source for media and communication industry trends and related U.S. demographics. To find projections for the industry, follow this search path:

Industries (top menu) => Media & Communications => SNL Kagan Projections

SNL Kagan

The spreadsheet shown above is a truncated version of the actual report, which includes data for each year as well as information on other market segments, such as multichannel subscriptions.

Take a look at the Media Industry Research Guide for more resources available to us when researching the media & entertainment industries.

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