$1000s in Free Market Research—At the Library!

This post originally appeared in Wharton Entrepreneurship’s Blog:

As an entrepreneur on campus, you will be impressed and excited by the types of resources the library provides. Are you looking for trade journals to read to develop ideas; industry research to learn about sectors; demographics databases to identify customers; company directories to create a list of possible competitors; financial benchmarks to draft projections; or deal summaries to understand the funding climate? The library can help! We strive to purchase resources used across academic and corporate settings, including more than 120 business related databases, most of which are available to students, faculty and staff of Penn with their PennKey and password, anywhere they have an internet connection, through the library website.

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With so many resources, it can be daunting to know where to start! Fortunately, we’ve built in some help from theLippincott Library home page. Our Research Guides are authored by our business librarians and organized by topic. Our Business FAQ offers quick answers to commonly asked questions.  But the absolute best way to learn how to navigate our resources is to contact my colleagues and me at Lippincott Library. Send us an email at lippinco@wharton.upenn.edu, call us at 215-898-5924, chat with us, stop by the library, or visit us in Huntsman in GSR 251 from 12:30 to 1:30pm, Mondays through Thursdays during the semester. We can direct you to library assets most relevant to your topic, provide instruction on effective database searching and assist you in developing a strategy to find what you want.

Do you want to scour the NY Times and the Wall Street Journal every day to track trends and news? You can do that with Factiva.

Do you want to read trade journals about the beverage industry because you are interested in launching a kombucha tea business? You can do that with Business Source Complete.

Do you want to get an overview of demographics and spending behavior of America’s pet owners? You can do that with Mintel.

Do you want to get perspective on remote patient monitoring systems? You can do that with Marketresearch.com Academic. And yes, you are reading that correctly. That report is valued at $4200, and you have access because you are affiliated with Penn.

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The resources available through the Penn Libraries are vast. Save yourself time, and contact us to explore valuable information to develop your entrepreneurial ideas. You will wonder why you didn’t talk to us sooner!

Please see our Research Guide, Entrepreneurship and Small Business for additional resources.

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