A recent article in Bloomberg News instantly grabbed my attention. Joe Montana, quarterback extraordinaire and football icon, now a venture capitalist, just participated in a $75 million funding for a company that sells marijuana products in stores throughout California. Taking a risk on a controversial investment, Joe is positioned to win in an industry which he hopes can make a “serious impact on opiod use or addiction”. In fact, cannabis related products could help football players or others in high impact, injury prone professions. This industry includes growers and retailers as well as medical and recreational products.
Like Joe, investors seem sweet on cannabis derived products that provide health and wellness benefits. But where is this industry headed as a business investment? How great is the risk? What are the opportunities? the library has a number of resources that can help to answer these questions.Continue reading