Survey Says: Explore Consumer Behavior with Statista

When you see the name “Statista,” you probably draw some immediate (and accurate) conclusions about the kind of information this database provides. What you may not know, however, is that in addition to providing market- and consumer-related statistics, Statista has also developed a feature called the Global Survey. This intuitive tool enables users to research and manipulate data on a wide variety of consumer behavior topics. Included in this survey is the ability to cross-tabulate data allowing further insight into consumer behavior. You are able to explore relationships between demographics and consumer activity. The following shows you how to use Statista’s Global Survey to create a crosstab aimed at discovering consumers’ grocery shopping habits.

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