Reading is fun with Business Trends!

When you’ve got serious work to do, like writing a research paper or preparing for a job interview, Lippincott Library has resources to help. But did you know the library also has a selection of popular books to read for fun? If you’re interested in keeping up with general business topics, or looking for a way to pass the time on your commute, come check out the Business Trends section at Lippincott Library. Business Trends is a rotating collection of popular business books and bestsellers in marketing, management, and leadership.  

Business Trends display area and bookshelves filled with books in the Lippincott Library

You’ll find the Business Trends section as you’re walking into the library – across from the Information Desk and next to the periodicals. Business Trends has everything from biographies of business titans to management advice, and covers a wide variety of hot-button issues. Whether you want to know about AI technology or fast fashion, the gig economy or organic farming, Business Trends has got you covered.  

Here’s a few examples of popular titles you can find in the Business Trends collection: 

The Infinite Game, Simon Sinek 

Finite games have rules, scoreboards, and boundaries; when the whistle blows and the game is over, there are winners and losers. An infinite game, however, has no such clarity.  There are no rules, no endpoints, and no one goes home with a trophy – but using finite strategies is a sure way to lose. Simon Sinek offers advice on adapting to the infinite game of the business world by developing a resilient and forward-thinking mindset. Good leaders understand how to inspire others and build trusting environments, but Sinek argues that inspiration and cooperation are not enough: truly great leaders must be able to play the infinite game.  

The Age of Surveillance Capitalism, Shoshana Zuboff 

We live in a data-driven world, and many of us have accepted targeted ads and digital footprint tracking as part of the invisible, inevitable cost of using otherwise free services like Facebook and Google. Shoshana Zuboff delivers a blow to that complacency in her widely-discussed examination of surveillance capitalism, her term for the ominous new marketplace of human behavior prediction – and modification. Gone are the days of totalitarian states and Big Brother; Zuboff argues we now live in the shadow of “Big Other,” as unregulated and opaque private companies are given free rein to collect our data and influence our behavior.  

Work Wife: The Power of Female Friendship to Drive Successful Businesses, Erica Cerulo and Claire Mazur 

Erica Cerulo and Claire Mazur, friends and business partners, examine the unique benefits of female friendship in the business world. Sharing lessons from their own personal experience, as well as interviews with other women who have successfully navigated business partnerships, Cerulo and Mazur offer insight into what makes friendship among women in the workplace so special. Highlighting the importance of oft-ignored values like compassion and vulnerability, Cerulo and Mazur present a feminist vision of entrepreneurial cooperation.  

To check out these books (and many more!), stop by the Business Trends section the next time you visit Lippincott Library. With nearly one hundred titles covering a wide array of business topics, there’s sure to be something you’ll want to read. 

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