Unpacking Consumer Packaged Goods with Mintel’s Global New Products Database

The Mintel Global New Products Database (GNPD) is a new Lippincott Library resource for researching the consumer packaged goods (CPG) marketplace. GNPD focuses on new products in the food, drink, beauty and personal care, home care, health and hygiene, and pet markets in 86 countries. Mintel has been monitoring products since the 1990s and adds more than 30,000 product launches to GNPD each month. In addition to new products, GNPD includes relaunched, reformulated, and repackaged products and new varieties or extended ranges of existing products. Helpful tip: if a product is purchased by another company, Mintel categorizes this as a “relaunch” and creates a separate GNPD record reflecting the new company’s ownership.

Mintel users may have encountered GNPD content during general searches on the Mintel platform. GNPD data and information appears in Mintel Country and Global reports, under Content Type: Innovative Products, and when using the Product Features filter. Now, users also have the option to search within GNPD exclusively.

To access GNPD from the Mintel platform, navigate to the Analytics menu at the top of the page and scroll over Products. From there, you can perform a basic keyword search, access the Advanced Search tool, research ingredients, and explore CPG trends.

Mintel Global New Products Database landing page

Basic keyword searching provides quick access to new products. Every field in GNPD is keyword-searchable. Search suggestions allow you to drill down by product name, company name, flavor, fragrance, ingredients, and more.

Mintel GNPD search suggestions for  keyword search for "ice cream"

Use the filters on the search results page to focus results on region, product claim, ingredients, company, and more. The “Refine search” free text box allows for keyword searching within results.

Mintel Global New Products Database search results page for "ice cream"

Advanced Search allows you to limit a search by multiple filters, many at a detailed level, enabling a refined list of results:

Mintel Global New Products Database Advanced Search page

The example below reflects an Advanced Search for the key phrase “ice cream” in the product description, limiting to products containing the ingredient almond milk, and limiting geography to Latin America:

Mintel Global New Products Database Advanced Search for "ice cream" with results limited to those containing the ingredient almond milk and within the geography Latin America

Results can be sorted in several ways, including by geographic Market:

Mintel Global New Products Database search results page with option to sort results by Market outlined

Drilling into a product record yields Product Details including package size, product positioning claims, as well as Company & Source Details including manufacturer, retail store where the product was purchased, and the product price:

Mintel Global New Products Database product record reflecting information on Product Details tab
Mintel Global New Products Database product record reflecting information on Company and Source Details tab

Product records also include nutrition facts, packaging information, product variants (when available), and links to GNPD records for similar products:

Mintel Global New Products Database product record reflecting nutrition facts and packaging information
Mintel Global New Products Database product record reflecting product variants and links to Global New Products Database records for similar products

The Advanced Search function is also accessible from the basic search results page by clicking the “Edit with advanced search” link.

Product records can be downloaded into Microsoft Word, Excel/CSV, PowerPoint, or HTML. Customizable templates are available for Excel and CSV downloads. Product images can be downloaded as JPG files.

GNPD search results can be visualized, charted, and tabulated for trend analysis. Search results may also be shared through a direct link. To save GNPD searches, create a free Mintel personal profile using your Wharton or Penn email address. From a search results page, click “Save search,” name the search, and save it. You can also create email alerts for new products meeting your search criteria.

The GNPD Hopper is similar to the basket feature in Mintel reports. From a search results page, click “Add to Hopper,” then “Create new Hopper.” Name the Hopper, add records to it, and save it. You can also add Hopper comments and share Hoppers. Saved Searches and saved Hoppers are accessible from the Products page under the Analytics menu.

This is merely a brief highlight of how GNPD can streamline research in the CPG sector. To learn more about GNPD’s many tools and features, the Help & Training section accessible from the top right side of the Mintel database includes a Glossary, User Guide, and forthcoming training videos covering basic and advanced searching within GNPD.

This video from Mintel demonstrates popular GNPD features mentioned above:

For additional assistance with Mintel GNPD, please contact a Lippincott Librarian.

GNPD covers June 1996 to present. For CPG data and information prior to 1996, search GNPD’s PDF Archive, which dates back to 1973.