At What Cost? Databases with Product Prices

image of price tag

Product prices are considered numerical gold by researchers and budding entrepreneurs. Typically proprietary, this data often comes at a high cost, an irony not lost on those who seek it. Fortunately, Lippincott Library provides access to several databases that contain product prices:

Mintel Global New Products Database (GNPD)

The Mintel Global New Products Database (GNPD) is a resource for researching the consumer packaged goods (CPG) marketplace. GNPD focuses on new products in the food, drink, beauty and personal care, home care, health and hygiene, and pet markets in 86 countries. In addition to new products, GNPD includes relaunched, reformulated, and repackaged products and new varieties or extended ranges of existing products.

To access GNPD from the Mintel platform, navigate to the Analytics menu at the top of the page and scroll over Products. From there, perform a basic keyword search or access the Advanced Search tool.

Product records provide Company & Source Details including manufacturer/distributor and name of retail store where the product was purchased, as well as Product Details including product description and positioning claims, package size, and product price at purchase location:

Mintel Global New Products Database sample cereal product record with product price outlined

Passport

This market information database covers consumer products and services on a global level. Prices are available for some products, such as Breakfast Cereals in USA:

Passport database price statistics for Breakfast Cereals in USA

Statista

Statista repackages third-party statistics from both publicly available and commercial sources, covering a variety of industries throughout the world. To locate available price statistics for a particular product, search for the product keyword followed by the word price (e.g. juice price). On the search results page, use the left side menu to filter results as desired, such as by geography.

For example, a keyword search for juice price with Countries & Territories limited to United States includes the following Beverage Digest chart depicting retail prices of juices and juice drinks in the United States from 2012 to 2019 in U.S. dollars per case:

Statista chart from Beverage Digest depicting retail price of juices and juice drinks in the United States from 2012 to 2019 (in U.S. dollars per case)

Statista’s charts and graphs include source information, making it easy to locate additional or updated price statistics from publicly available sources. For example, on the following chart depicting the average monthly retail price of orange juice in the United States from 2016 to 2020, the Sources field indicates that the U.S. Department of Agriculture is a source of this data, and the Source link is provided.

Statista graph for Average monthly retail price of orange juice in the United States from 2016 to 2020 (in U.S. dollars per 16 ounces), with U.S. Department of Agriculture Source link URL outlined

Clicking the source URL directs to a page on the USDA website featuring U.S. monthly average retail prices for fresh and processed fruits, including orange juice:

United States Department of Agriculture Economic Research Service's graph and statistics depicting U.S. monthly average retail prices for orange juice

ProcurementIQ

Designed to help purchasing and procurement managers make informed purchasing decisions, ProcurementIQ contains reports covering more than 1,000 indirect products and services in the United States. While reports target a commercial or industrial audience, some include residential focus. Search for a product by name (e.g. smoke detectors) to retrieve a report that includes a Price Environment section featuring a price summary, fundamentals, drivers, trends, forecasts, and more:

Price Environment visualization from ProcurementIQ report for smoke detectors

GlobalData Medical

GlobalData Medical focuses on the medical device, equipment, and supply industries throughout the world.

From the main menu, select Tools, then in the Medtrics Analysis Tool section, select the desired medical device product to access historical and forecasted Average Selling Prices for specific categories of medical device products across market segments and geographic areas. For example, this chart depicts Average Selling Prices for Laparoscopes in the General Surgery market across multiple countries from 2020 forecasted through 2023:

GlobalData Medical database's Market Average Selling Price for Laparoscopes in the General Surgery market in several countries for the years 2020 through 2023

CEIC

CEIC is a resource for global macroeconomic data. To access product price statistics from the CEIC landing page, open the Indicator menu and do a keyword search for price. Consumer or retail price statistics are available for a variety of products for countries throughout the world.

The CEIC chart below reflects recent retail prices of white granulated sugar in China:

CEIC chart reflecting recent retail prices of white granulated sugar in China

The data can also be viewed and downloaded as a table:

CEIC table reflecting recent retail prices of white granulated sugar in China

When your research calls for product prices, start by exploring the databases above and contact a Lippincott Librarian for additional assistance.

Mega Fans and Mega Brands: Tracking sports teams, sponsorships, and social audiences with Sports Atlas

Take me out to the ball game, take me out with the crowd!

Except that, with social distancing measures still in place, most of us probably won’t be attending any Major League Baseball games this year. But, the season is still scheduled and Opening Day is quickly approaching. If you want to follow your favorite team and maybe even learn more about your fellow fans, try using Sports Atlas.

Sports Atlas is a new database put out by the publishers of Sports Business Journal, and it collects information about professional sports leagues, their member teams, venues, and sponsorships. You can track your favorite team’s recent deals, and get an idea of its fans and their interests. In this case, let’s investigate our home team here at Penn’s campus, the Philadelphia Phillies.

An image of a user search in Sports Atlas for the phrase Philadelphia Phillies

After perusing the Team Snapshot and quick links, you can view detailed information by tab. View a list of all current sponsored brands with deals with the Phillies organization; sort by # of Deals across all sports or narrow down to those most closely-held with the MLB, or in the geographic region.

An image showing a list of brand sponsors for the current season of the Philadelphia Phillies, ranked from most deals in Major League Baseball to least.

Use the Asset Library to put yourself right in Citizens Bank Park, the Phillies’ stadium; view photos, by season, of all of the signage around the ballpark (both virtual/digital and static/print) that can be claimed for brand sponsorships.

An image showing a few of the places around the Citizens Bank Park stadium where the Phillies play where a brand can put advertising on signage

The Social Audience tab gives great insight into the fans of the team via their social media followers. Sports Atlas measures how much more likely a Phillies fan is also follow certain brands on social media than the average MLB fan; it comes as no surprise to this Phillies fan that a follower of the team is 20.59 times more likely to follow the Twitter account for Wawa than the average MLB fan.

An image showing the top brand affinities: the top brands that Philadelphia Phillies fans follow on Twitter, compared to other MLB fans

How does this compare to other teams in the region? Use the Reports tab on the left to find ways that you can explore the Philadelphia, PA market overall.

An image showing how to navigate the Sports Atlas program to find Reports on Categories and Markets

You’ll first see the top brands and teams/organizations active in the area, then you can navigate to view by brands, the demographics of fans in the area using Census data, and to compare and contrast teams by social data. Here we can see the top four teams in this market — Phillies (MLB), 76ers (NBA), Flyers (NHL), and Eagles (NFL) — and see their fans’ brand affinities as a comparison table. Looks like Wawa’s sponsorship of the 76ers is paying off even more handsomely than it is for the Phillies!

An image showing a breakout of brand support by fans of four Philadelphia-area sports teams

Sports Atlas is fun to explore, sure, but it’s also an important tool for anyone researching sports business management, brand sponsorship & major deals, or audience demographics in the fan market.