Factiva Suggested Reading Enhances Your Industry Research

Factiva from Dow Jones is an international news database containing more than 30,000 sources from 200 countries, in nearly 30 languages. With a focus on current events and business issues featuring local and global perspectives, Factiva includes content from newspapers, newswires, industry publications, websites, company reports, and other publications. This makes Factiva an ideal resource for researchers seeking current information on companies, industries, and financial markets.

Suggested Reading feeds are a Factiva feature designed to streamline industry research by providing quick insight into the current state of an industry. These feeds include top articles published about more than 30 industries, as determined by an automatic filtering process monitored by Dow Jones Factiva editorial staff. Each weekly feed features an average of 25 to 30 articles from Factiva sources including news, commentary, analysis, overviews, profiles, and trend stories.

To access Suggested Reading within Factiva, click the the gear icon at the top right side of the screen and click the Suggested Reading link under Lists:

Gear icon - Settings/Tools/Support- on Factiva platform
Suggested Reading link in Lists menu on Factiva platform

Select from the following for each industry:

Partial list of industries available from the Suggested Reading Link, illustrating the "Show Latest," "Search," and RSS Feed hyperlinks

Show Latest: view a popup window containing the latest news headlines for the industry, with the ability to click through to the full article or view more content

Search: access Factiva’s Search Builder tool, with Subject scoped to English-language Suggested Reading content for the industry within the last three months, with the ability to add and change filters to refine search results

partial image of Factiva's Search Builder interface

RSS icon: access an RSS feed for articles accessible through an RSS reader when logged in to Factiva

For quick access to the latest industry news, use Factiva’s Suggested Reading feeds and contact Lippincott Library for additional recommendations.

$1000s in Free Market Research—At the Library!

This post originally appeared in Wharton Entrepreneurship’s Blog:

As an entrepreneur on campus, you will be impressed and excited by the types of resources the library provides. Are you looking for trade journals to read to develop ideas; industry research to learn about sectors; demographics databases to identify customers; company directories to create a list of possible competitors; financial benchmarks to draft projections; or deal summaries to understand the funding climate? The library can help! We strive to purchase resources used across academic and corporate settings, including more than 120 business related databases, most of which are available to students, faculty and staff of Penn with their PennKey and password, anywhere they have an internet connection, through the library website.

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With so many resources, it can be daunting to know where to start! Fortunately, we’ve built in some help from theLippincott Library home page. Our Research Guides are authored by our business librarians and organized by topic. Our Business FAQ offers quick answers to commonly asked questions.  But the absolute best way to learn how to navigate our resources is to contact my colleagues and me at Lippincott Library. Send us an email at lippinco@wharton.upenn.edu, call us at 215-898-5924, chat with us, stop by the library, or visit us in Huntsman in GSR 251 from 12:30 to 1:30pm, Mondays through Thursdays during the semester. We can direct you to library assets most relevant to your topic, provide instruction on effective database searching and assist you in developing a strategy to find what you want.

Do you want to scour the NY Times and the Wall Street Journal every day to track trends and news? You can do that with Factiva.

Do you want to read trade journals about the beverage industry because you are interested in launching a kombucha tea business? You can do that with Business Source Complete.

Do you want to get an overview of demographics and spending behavior of America’s pet owners? You can do that with Mintel.

Do you want to get perspective on remote patient monitoring systems? You can do that with Marketresearch.com Academic. And yes, you are reading that correctly. That report is valued at $4200, and you have access because you are affiliated with Penn.

Market-Research-image

The resources available through the Penn Libraries are vast. Save yourself time, and contact us to explore valuable information to develop your entrepreneurial ideas. You will wonder why you didn’t talk to us sooner!

Please see our Research Guide, Entrepreneurship and Small Business for additional resources.

Top 10 Resources for MBAs

The librarians at the Lippincott Library are excited to have new MBAs on campus. We’ve put together a listing of 10 resources/services available through the library that we think you should know about.
1. Wall Street Journal – The library has full-text access to the newspaper through a number of our subscription databases (just not through WSJ.com). You can browse the latest 2 weeks of the newspaper in Factiva.  Other places to find the Wall Street Journal can be found here.  You can also access The Economist, and other news sources.

docdel00012. Document Delivery – MBAs have access to a special delivery service for articles and book chapters. Send citations of interest to docdel@wharton.upenn.edu and we will scan or download the items you need & send them to you via email. This service was previously only available to faculty and PhDs but we’ve opened it up to MBAs – saving you both the time and headache of searching for the full-text.

Business Databases3. Subscriptions to 100+ business specific databases. Some highlights include databases that cover market and industry reports as well as financial resources used in the industry like Bloomberg, Factset, SDC, and many more.

4. Wharton MBAs have remote access to S&P Capital IQ through MBA Career Management – click on “Students”, then select “Research Tools”. Remote access will become available at the start of the Fall Term. Capital IQ is also available in the Lippincott Library for students with a Wharton login account.

5. Business FAQ – Provides quick reference help on a wide range of questions relating to business research. The FAQ is a knowledge base consisting of 15 broad categories (e.g. “Finance”) and more than 600 specific questions (e.g. “How do I find Info on Venture Capital and Private Equity?“). Take a look at our recent blog post, Just the FAQs, to learn more.

Guides6. Research Guides – Helpful guides put together by subject specialists at the Lippincott Library. The guides cover industries, geographies, and other business topics. Each guide includes links to subscription databases, journals, books, and other helpful resources that relate to the guide’s topic. Research Guides are a good starting point if you are new to a topic or just beginning your research.

4557vitale7. Group Study Rooms – The library has study spaces that you can reserve for groups of 4 to 12 people for up to two hours a day. We hope that when you are not collaborating in 2401 Walnut, you know that you have a place to meet with your group in Lippincott.

Research To Go8. Research To Go is one of the many ways that you can contact the librarians at the Lippincott Library. From 12:30pm to 1:30pm, Monday through Thursday, you can find a librarian in JMHH 251. Drop in for a reference consultation, no appointment is needed. Please feel free to interrupt us!

Bloomberg1019. Financial Database Instruction – Over the course of the school year, the Lippincott Library will be offering a variety of 1-hour classes covering topics like financial databases (Bloomberg & Capital IQ), Entrepreneurial Research, and Business Research Strategies. Database instruction will be hosted in the newest space in Lippincott, the Yablon Financial Resources Lab, when it’s completed at the start of the Fall Semester. A full listing of offerings will be available on the website.

Librarians10. Last but definitely not least, get research assistance from one of Lippincott’s six Business Research Librarians. There are lots of ways to contact us and we hope that you do. We will gladly help you get started with your research and projects!

Visiting Lippincott Library  You can access most of our electronic databases remotely, all you need is your Pennkey ID and password. However, there are some perks to visiting the library.

  • What do textbooks, laptop locks, and headphones all have in common? You can check-out these items from the Lippincott Library Reserve Desk for three hours at a time for use within the library.
  • With your Wharton ID and password you can log into computers that have the same image as the computers in Huntsman Hall. This allows you to do the same work you do in Huntsman, but in the library.
  • Access a number of specialized financial databases like Bloomberg, Capital IQ, Factset, SDC, Datastream, Morningstar Direct and Prowess.
  • Wharton printer – You can print in the library using your Wharton print account.
  • Scanner – Scan documents for free directly to your USB or email.
  • And, of course, in-person research assistance from the Lippincott Librarians. Come visit us at the Reference Desk.

Increase Your Market Share IQ

The cartoon character Dogbert gives this advice to the Boss:

“It’s easy to create a strategy – Write down everything you do preceded by the phrase Increase our Market Share by.

Creating strategy a la Dogbert is easy. Finding market share data can be tough.

Market share is the percentage of a market, usually defined in units or in revenue, accounted for by a company, a brand, a product, a commodity, or an institution.  The market can be defined geographically, as broadly as the entire world or as narrowly as a zip code. Market share figures are usually calculated for the year, but some industries require more frequent updates. For example, the publication MusicWeek gives weekly market shares by corporate group for artists’ singles and albums. In addition, we may want historical time series or a projection of market share data. The number of potential requests for specific combinations of products, companies, geography and time is almost endless.

Here are some sources for market share data.

Bloomberg

Bloomberg’s industry surveys module is a good source for market share data for more than one hundred industry groups. The screen below shows market share data for North American Passenger Airlines. Use the command BI <GO> to access Bloomberg Industries. Select an industry and then click on “Market Share” from the left-hand menu. Bloomberg is available at the Lippincott Library and Huntsman Hall.

Note that passenger airlines have their own unique market share metric “Revenue Passenger Kilometers”

bloomberg bi north american market share

Market Share Reporter Continue reading

Put Your Wallet Away: The Library has the Wall Street Journal

Have you heard that the Wall Street Journal is available to students online, but can’t seem to find Penn’s subscription on the WSJ website?

Wall Stree Journal Logo

You are not alone. The Lippincott Library has full-text access to the newspaper, but not through WSJ online. You can access the newspaper through several of our subscription databases.  Below is an outline of the many places you can find the Wall Street Journal, both current and historical.

CURRENT

Dow Jones Factiva is a key source for news information, covering 35,000+ full-text newspapers and magazines, including key papers like the New York Times and Wall Street Journal.  Coverage of the WSJ in this database goes back to 1984. You can both browse the newspaper in this database as well as search for specific articles. Continue reading