$1000s in Free Market Research—At the Library!

This post originally appeared in Wharton Entrepreneurship’s Blog:

As an entrepreneur on campus, you will be impressed and excited by the types of resources the library provides. Are you looking for trade journals to read to develop ideas; industry research to learn about sectors; demographics databases to identify customers; company directories to create a list of possible competitors; financial benchmarks to draft projections; or deal summaries to understand the funding climate? The library can help! We strive to purchase resources used across academic and corporate settings, including more than 120 business related databases, most of which are available to students, faculty and staff of Penn with their PennKey and password, anywhere they have an internet connection, through the library website.

Library-pic-w-text

 

With so many resources, it can be daunting to know where to start! Fortunately, we’ve built in some help from theLippincott Library home page. Our Research Guides are authored by our business librarians and organized by topic. Our Business FAQ offers quick answers to commonly asked questions.  But the absolute best way to learn how to navigate our resources is to contact my colleagues and me at Lippincott Library. Send us an email at lippinco@wharton.upenn.edu, call us at 215-898-5924, chat with us, stop by the library, or visit us in Huntsman in GSR 251 from 12:30 to 1:30pm, Mondays through Thursdays during the semester. We can direct you to library assets most relevant to your topic, provide instruction on effective database searching and assist you in developing a strategy to find what you want.

Do you want to scour the NY Times and the Wall Street Journal every day to track trends and news? You can do that with Factiva.

Do you want to read trade journals about the beverage industry because you are interested in launching a kombucha tea business? You can do that with Business Source Complete.

Do you want to get an overview of demographics and spending behavior of America’s pet owners? You can do that with Mintel.

Do you want to get perspective on remote patient monitoring systems? You can do that with Marketresearch.com Academic. And yes, you are reading that correctly. That report is valued at $4200, and you have access because you are affiliated with Penn.

Market-Research-image

The resources available through the Penn Libraries are vast. Save yourself time, and contact us to explore valuable information to develop your entrepreneurial ideas. You will wonder why you didn’t talk to us sooner!

Please see our Research Guide, Entrepreneurship and Small Business for additional resources.

Do You Have This Report? Finding Market and Industry Reports

Doing research on an industry? The Library has several databases that can help. Most Library resources can be accessed by typing the database name into the Findit box at the top of the Library homepage.

Standard&Poors

Net Advantage – Standard & Poors has been providing industry surveys since 1941. Older, print editions are available at Lippincott Library – Peck Collection (call number HG4921 .S672).  Recent years are available electronically. Once you are logged into the database, click on the Industries Tab. While coverage is mostly limited to the U.S. there are some international reports as well. The reports include industry profiles, trends, how the industry operates, key ratios, and how to analyze a company in this industry. Comparative company analysis is also available for industry leaders.

MoodysRatingsResearch_edited

Moody’s Analytics examines industries from the standpoint of the bond markets. Not only does Moody’s provide very detailed reports on their methodologies for rating bonds in a particular industry, it also provides industry outlooks explaining what industry trends will affect the bond markets. Coverage is international in scope. Both types of reports provide deep insight into what is needed for an industry to thrive and what companies in that industry have the strongest potential for investment.Combined_2

Navigate using the Ratings and Research Tab. Next in the middle column, select Research Type and then choose Industry/Sector Research or Methodologies.

Use the filters on the left of the screen to limit to Corporates (under Market Segment) and then select an industry from the Market Segment filter. These are listed in alphabetical order. Continue reading

Puttin’ on the Ritz – Sources for Data on Wealth

In the U.S. there is an increasing concentration of assets in the hands of the wealthy. This trend has given rise to phrases such as the “1%” and the “99%”.  Here are some data sources to help us answer such questions as “Who are the richest people?”, “How many of them are there?”, “How rich are they?”, and “How do they spend their money?”

Richest Lists

Forbes has a number of “richest people” lists in its magazine including Forbes World’s Billionaires and Forbes 400 The Richest People in America. In addition to names, photos, and net worth, the lists have information on residence, age, and source of income.  Using Forbes’ data, Wikipedia has compiled a convenient list of the Top 10 Richest People in the world by year from 2000 on.

Rich Demographics

Capgemini and RBC Wealth Management’s 2012 World Wealth Report is a freely available annual survey of “High Net Worth Individuals” (HNWI) from 70 countries. HNWI are defined as those with financial assets, excluding residence, of more than 1 million US dollars. Capgemini also discusses “Ultra HNWIs” individuals with financial assets of more than 30 million dollars. The report includes statistics on type of financial assets and a ranking of high wealth individuals by geographic area and country. Continue reading

How Much for that Tummy Tuck? Information on the U.S. Plastic/Cosmetic Surgery Industry

In the U.S., strictly speaking “Plastic Surgery” is surgery performed by Board Certified Plastic Surgeons. Other surgery designed to enhance appearance, for example, a dermatologist removing a facial mole, is described as “Cosmetic Surgery”.

A definition of the industry is provided by IBIS World Industry Reports.

The Industry provides medical techniques to enhance physical appearance for cosmetic or reconstructive purposes ” (IBIS Plastic Surgeons , October 2011).

Two specialty physician professional associations for plastic surgeons that collect data will be helpful in analyzing the industry:

1. The American Society of Plastic Surgeons  – The largest plastic surgery specialty organization. See their procedural statistics page. The Organization reports  performing 13.8 million surgical procedures in 2011.

2. The American Society for Aesthetic Plastic Surgery members are American Board of Plastic Surgery certified physicians. Their Statistics page, provides data on procedure

Continue reading