Hungry for More: Researching the Online Food Delivery Market

how do you order food for deliveryWhen was the last time you used Seamless, Grubhub, or another one of the many online food delivery apps and services available? If you’re anything like me, or the 13% of American consumers who usually order food through a mobile app, it was probably last weekend. If you want to learn more about how these companies are changing the food delivery market, Lippincott Library is a good place to start.

Lippincott Library subscribes to databases that offer a variety of statistics, consumer demographic information, and market research about the online food delivery market. As you search, note that databases often use slightly different terminology to describe this market. Use search terms such as online food delivery, online-to-offline food delivery, online foodservice, and consumer foodservice to find information on this market.

Statista provides a wealth of statistical and narrative information about the online food delivery market. Search online food delivery and online foodservice to find a dossier covering online food delivery services in the US, along with statistics about many aspects of online food delivery. Statistics include which online food delivery company has the biggest market share, which company is most popular with consumers, and even the most common food people order online.

Mintel Oxygen offers market research reports and info-graphics on a variety of consumer services and products, focusing their coverage on the U.S. and the U.K. A quick search will bring you a comprehensive report on The Online Foodservice Consumer.  This report covers barriers to entry, opportunities, and consumer demographics for this market. Search online food delivery to access this report and others related to this market.

Passport GMID offers global coverage of market research and statistics on many consumer services and products, including foodservice. You can use Passport GMID in two ways: 1) to find every publication and statistic about a particular industry or 2) to find any publication or statistic that mentions a specific term. For option 1), go to “Search Full Tree” and drill into “Categories and Topics”. Scroll down to “Economic and Consumer Topics”, and start drilling into the “Digital Consumer” category. For option 2), try searching online food delivery, online foodservice, and consumer foodservice remote purchase to find category briefings, industry overviews, and news stories about this industry.

Thomson ONE  focuses on companythomson one information and includes analyst reports,  several of which cover the online food delivery market. To find these reports, click “Screening & Analysis” and then “Research”. Search for publicly traded companies such as Grubhub or search for keywords, for example, online food delivery in the “Title/Text” search box. Limit your search to industry reports and find coverage of the market as a whole rather than coverage of specific companies in this market.

EMIS provides international coverage of the online food delivery market, including a mix of market research and popular news coverage of this market. Search online food delivery to find comprehensive market research reports such as a recent report on the “Online Food Delivery Market in India 2017” along with news stories like a recent article about halal certification for online food delivery services in the United Arab Emirates.

Our technology industry-focused databases Gartner and Forrester also cover some aspects of this market, like customer experience, digital payment and digital wallet products, and delivery technology such as delivery drones.

I hope this whets your appetite to learn more about this rapidly growing industry. As always, contact Lippincott’s business research librarians with questions about researching this or any other industry!

So Call Me, Maybe? Smartphone Market Penetration in the U.S. and Globally

According to Pew Internet, as of February 2012 almost half (46%) of American adults own a smartphone. Smartphone use is increasing (the average user spends 39 minutes a day on their smartphone) and so are users. The firm eMarketer estimates that there will be 192.4 million smartphone users in the U.S. by 2016.

Smartphones are also popular overseas. Bloomberg Businessweek says that smartphone users globally have reached the 1 billion mark. The number represents the growing smartphone market, but smartphone market penetration (product sales as a percent of total potential market) is still low in many regions.

In this post we highlight a number of resources that are useful for finding out more about the U.S. and global smartphone market. The resources below cover smartphone market penetration, but can be used also to research a broad range of topics within digital technology. Continue reading