Looking for the latest issue of the Wall Street Journal? Want to know what reporters for the New York Times have to say about a recent IPO? Interested in how local newspapers are covering a small company or a new business? Factiva has you covered, offering access to a variety of newspapers, magazines, and web news sources, with coverage of many publications going back to the 1980’s. Factiva includes three search options: Search Builder, News Pages, and Company/Markets.
So you’ve heard about Uber’s latest round of VC funding or Lyft’s expansion into a new city, (or the latest scandal Uber CEO Travis Kalanick has caused), and you want to know more about the market for ride-sharing apps and the companies running them. With 93% of millennials saying they plan to continue using Uber despite the company’s recent bad press, these companies aren’t going anywhere.
Lippincott Library subscribes to databases that offer statistics, information about VC funding, market share, and user demographics for the companies operating in this market. As you search, note that databases often use different terminology to describe this market. Try searching ride-sharing, ride-hailing, car-sharing, and sharing economy to find information about this market.
PrivCo offers excellent coverage of Uber, Lyft, and other ride-sharing companies. Their company profiles include a company description, company financials, sources of funding, a list of investors, competitors in that market, and news and analysis about the company. While it can be tough to find financial information on startup companies like Uber and Lyft, PrivCo offers relatively comprehensive financial information for each company it profiles. (Note: You will need to set up an account based on your Penn email to access PrivCo.)
eMarketer also provides great coverage of Uber and other ride-sharing companies, offering a variety of statistics, narrative reports, and news stories. From a report on “What Lyft’s Funding, and Uber’s Struggles, Mean for the Sharing Economy” to statistics on why consumers use ride-sharing services or which apps they use most often, eMarketer is a good resource to use. Try searching Uber, Lyft, ride sharing, and ride hailing to find more information.
Thomson ONE has some useful analyst reports on Lyft, Uber, and other ride-sharing apps. To find these reports, click “Screening & Analysis” and then “Research”. Search for ride-sharing or ride-hailing in “Title”, or search for sharing in “Title” and then click the And drop down menu to add another search row and search Lyft or Uber in “Title/Text”.
If you want to dig into each company’s market share, use Market Share Reporter. Search ride hailing to find statistical tables including “Ride-Hailing Industry, 2014“, “Ride-Hailing Apps in China“, as well as “Business Travel Transportation, 2014-2015” which includes market share data for Uber and Lyft.
IBIS World has industry reports on “Taxi and Limousine Services in the US” and on “Limousine and Town Car Services” that mention how Uber and Lyft are affecting these industries. You can find these reports by searching Uber, Lyft, and ride-sharing. While ride-sharing companies only comprise an estimated 6% of these markets, 6% of a nearly $11 billion market is nothing to sneeze at.
Mintel Oxygen also offers great coverage of consumer markets and products, including the market for ride-sharing apps. Try searching Uber, Lyft, and ride sharing to find reports on the way ride-sharing apps have affected insurance companies, car rental and travel companies, and driven digital trends and new business models.
Feel free to contact Lippincott’s business research librarians with questions about researching this or any other market or industry!
When was the last time you used Seamless, Grubhub, or another one of the many online food delivery apps and services available? If you’re anything like me, or the 13% of American consumers who usually order food through a mobile app, it was probably last weekend. If you want to learn more about how these companies are changing the food delivery market, Lippincott Library is a good place to start.
Lippincott Library subscribes to databases that offer a variety of statistics, consumer demographic information, and market research about the online food delivery market. As you search, note that databases often use slightly different terminology to describe this market. Use search terms such as online food delivery, online-to-offline food delivery, online foodservice, and consumer foodservice to find information on this market.
Statista provides a wealth of statistical and narrative information about the online food delivery market. Search online food delivery and online foodservice to find a dossier covering online food delivery services in the US, along with statistics about many aspects of online food delivery. Statistics include which online food delivery company has the biggest market share, which company is most popular with consumers, and even the most common food people order online.
Mintel Oxygen offers market research reports and info-graphics on a variety of consumer services and products, focusing their coverage on the U.S. and the U.K. A quick search will bring you a comprehensive report on The Online Foodservice Consumer. This report covers barriers to entry, opportunities, and consumer demographics for this market. Search online food delivery to access this report and others related to this market.
Passport GMID offers global coverage of market research and statistics on many consumer services and products, including foodservice. You can use Passport GMID in two ways: 1) to find every publication and statistic about a particular industry or 2) to find any publication or statistic that mentions a specific term. For option 1), go to “Search Full Tree” and drill into “Categories and Topics”. Scroll down to “Economic and Consumer Topics”, and start drilling into the “Digital Consumer” category. For option 2), try searching online food delivery, online foodservice, and consumer foodservice remote purchase to find category briefings, industry overviews, and news stories about this industry.
Thomson ONE focuses on company information and includes analyst reports, several of which cover the online food delivery market. To find these reports, click “Screening & Analysis” and then “Research”. Search for publicly traded companies such as Grubhub or search for keywords, for example, online food delivery in the “Title/Text” search box. Limit your search to industry reports and find coverage of the market as a whole rather than coverage of specific companies in this market.
EMIS provides international coverage of the online food delivery market, including a mix of market research and popular news coverage of this market. Search online food delivery to find comprehensive market research reports such as a recent report on the “Online Food Delivery Market in India 2017” along with news stories like a recent article about halal certification for online food delivery services in the United Arab Emirates.
Our technology industry-focused databases Gartner and Forrester also cover some aspects of this market, like customer experience, digital payment and digital wallet products, and delivery technology such as delivery drones.
I hope this whets your appetite to learn more about this rapidly growing industry. As always, contact Lippincott’s business research librarians with questions about researching this or any other industry!
Passport GMID is one of our premier market research databases. Learn how to utilize this tool to its fullest when working to craft a market entry strategy for consumer products. This video will illustrate some of the many ways you can use Passport GMID to inform your decisions. And, feel free to contact the Lippincott librarians for additional assistance with using this great resource.
If you’ve spent any time with our Company Information research guide, you know Lippincott Library has a number of company directories. Reference USA has a few unique features that make checking it out well worth your time. Reference USA offers comprehensive coverage of both currently operating and closed businesses, and coverage of historical businesses from 2003 forward. Reference USA doesn’t just cover businesses. It also indexes the U.S. and Canadian White Pages, and tracks consumer lifestyles, moves, and home purchases. Also, Reference USA verifies all of its information by calling the businesses it indexes.
Now that you’ve seen the numbers of businesses in Reference USA, let’s take a look at what you can do with them. Reference USA’s strength is the number of search criteria it offers to help you generate a customized list of businesses or consumers, and the visualizations it can generate from your custom results lists.
If you’re looking for a specific person or business, the quick search will meet your needs, but Reference USA’s advanced search is its real strength. You can search across any or all of Reference USA’s business records, which covers over 44 million currently operating and closed businesses.
In advanced search, you can limit your results by all of the standard search filters: company name, executive name or title, business or industry type (SIC code, NAICS code, or a keyword), by business size, number of employees, type of ownership (public or private), or by a business’s sales or financial data. But you can also limit your results with some Reference USA-specific filters like a business’s web presence or lack thereof, what social media platforms a business is active on, the size of their Yellow Page ads, or the square footage of their facilities.
You can also limit your results by geographic location. Reference USA offers the standard City, State, Region, and Zip Code geographic search filters, but their most interesting geographic search filter is the “Map Based Search” filter at the top of the list.
This search filter allows you to draw your own custom geographic region on a map of the United States and limit your search to that area. This search filter is particularly helpful for searching sections of states that aren’t part of traditional metro or city regions or for searching multiple custom or separate geographic regions. For example, I want to search for businesses in Pennsylvania around Pittsburgh and the surrounding area and also in Pennsylvania and New Jersey in Philadelphia and the surrounding area. I can do that with Map Based Search much more easily than with more traditional geographic search filters because I can draw an outline the area(s) I want to search directly on the map.
When you’ve drawn lines around all the areas you want to search, you can apply your Map Based Search limit along with any of the other search limits. Click view results in the upper right corner, and you’ll generate a list of every business that meets all of your criteria.
You can click into each individual record for a detailed company description and history, and you can download any or all of these company records. (Downloads are limited to 250 records per batch if you’re using ReferenceUSA on-campus, and 150 records per batch off-campus. If you want to download company records in bulk, you also access ReferenceUSA’s company records through InfoGroup in WRDS.) You can also analyze these company records by each company’s SIC Code, city, zip code, sales volume, and number of employees, and you can generate a heat map of your results to analyze areas of concentration.
Now that I’ve mapped out how to use Reference USA, I hope you’ll check it out. Lippincott Library subscribes to a number of company directories, but Reference USA’s unique search filters and data visualization tools make it a powerful tool for researching a specific industry or geographic area. Whether you want to see where new businesses are opening up, check out the competition in an industry, or find out how many businesses are in a non-traditional geographic region, Reference USA can help.
Exciting research is happening at Penn’s GRASP Laboratory in the fields of robotics and drones, and the applications of drone technology are being seen in ever-expanding industries. Entrepreneurs on campus, such as Josh Phifer, Vince Kuchar and Nichin Sreekantaswamy, the founders of Barn Owl Systems, are developing business ideas which include drones, entering business plan competitions and launching businesses. As librarians, we can begin to identify trends based on the number of questions we receive from our students, faculty and staff about specific topics. We can tell you, drones are hot!
You can search databases to which Lippincott Library subscribes to learn more about drones. As you search, note that drones are known by other names. Keywords such as unmanned aerial vehicles, UAV, unmanned aircraft systems, UAS, unmanned combat air vehicles and UACV are all related to drones.
IBIS World Industry Reports provide broad overviews of industries in the US and China. Here you will find a report for Unmanned Aerial Vehicle (UAV) Manufacturing which outlines industry performance, operating conditions and more.
If you are looking for a global perspective on the drone industry, use BCC Research. In this database, you will find more details about the technology of drones and their markets by application, type, subsystem and region. The report, Drone Technology and Global Markets is 111 pages of market information and analysis. In BCC, you will also find reports about the sensors and batteries used in UAVs.
For even more specific market applications of drones, Marketresearch.com Academic has a report titled: Commercial and Military Drones: Technologies, Solutions, Market Outlook, and Forecasts 2016 – 2021. Details about enabling technologies and applications are covered in this 186 page report.
In EMIS, you can access company profiles, research reports and more. One of the market research report providers in EMIS is Technavio which produces country, regional and global reports. In EMIS, search for Technavio and click on Technavio Regional Market Assessment Reports, and then switch to their Global Market Assessment Reports. A search for drone will yield reports such as: Global Commercial Purpose Drone Market, Global Defense Drones Market, Global Civilian Drones Market, and more. A search for unmanned will reveal reports such as: Global Unmanned Aerial Vehicle Market and Global Unmanned Aerial Vehicle Payload Market. Technavio reports often include a Five Forces Analysis.
Business Source Complete contains trade, academic and news articles which cover unmanned aerial vehicles. Search for words such as: drones OR uav OR unmanned aerial vehicles. From the results you can limit using the filters on the left side of the page. Here, you will find everything from an article with consumer drone ratings in Consumer Reports to video from the Associated Press of drone competitions.
Beyond the library’s subscription databases, industry associations and governmental websites in this field are also important to consult. The FAA’s Unmanned Aircraft Systems web page links to regulations and resources. The AUVSI is the Association for Unmanned Vehicle Systems International and UAVSA is a subsidiary of the Tesla Foundation Group. Both associations connect people within the industry.
In rapidly changing industries, information is being added to our databases on a regular basis. Contact the Lippincott Librarians, and we will be happy to direct you to resources to assist in your research!
There is no shortage of symbols or numbers that can be used to identify companies, which makes trying to match company lists from different sources challenging. The more commonly used company identifiers include ticker symbols, CUSIPs, CIKs and ISINs, as well as proprietary numbers like D-U-N-S Numbers or BvD identification numbers. One of the less commonly used company identifiers is the Employer Identification Number (EIN), also known as the Federal Tax Identification Number. It is used by the Internal Revenue Service (IRS) to identify entities that need to file business tax returns. It is a nine digit number, either expressed as a single string (050155090) or with the first two digits, a dash/hyphen and the final seven digits (e.g. 05-0155090). EINs are not as readily available in directory and company databases as other identifiers. Where can you find EINs for company matching when you need them?
Individual EINs for a specific company are available from a company’s SEC filings; see Lippincott’s Business FAQ Where do I find SEC (Securities & Exchange Commission) filings? for details about locating these filings. On the front page of a filing, the EIN is listed as the IRS Employer Identification No.
It is also listed in the filing submission text files with the label IRS Number. You can find EINs for private companies if they have filed with the SEC. See for example the IRS Number from the complete submission text file from a Form D filed by Uber in 2015.
Corporate Affiliations, a directory database from LexisNexis providing corporate structure information, includes EINs in its records for public companies and some private companies. One caveat about Corporate Affiliations and the other resources mentioned below is that they often only list EINs for public companies, even though private companies are also required to obtain and use EINs. To find EINs in Corporate Affiliations, search for a company of interest and view its record. The EIN will appear toward the top of the record as FEIN.
Note that Corporate Affiliations is misleading with regard to the exportability of EINs. While FEIN appears to be available as an exportable field, it is not populated in the export results; a FEIN column will display, but it will be blank. Another LexisNexis option is to use the FEIN search in Lexis.com. Lexis.com is available to current Wharton students, faculty and staff at Lippincott; please contact us at email@example.com to set up an appointment.
Mergent Online includes the EIN in the header information at the top of the company record, labeled IRS Number.
These can be exported for 500 records at a time via the Company Analyst List option that appears on the results page after running a search.
After adding companies to the analysis list, click the My Mergent Tools button and select Company Analysis List. From the My Mergent Tools page, select Company Comparison Report. EIN appears as IRS Number in the Select Data Items area.
EINs for nonprofit organizations can be found in their IRS 990 filings, officially titled Return of Organization Exempt from Income Tax.
See the 990s, Financials & Regulations tab of our Nonprofit Sector research guide for information about tools for locating 990s. They appear At a Glance section of each foundation record in the Foundation Directory Online.
The National Directory of Nonprofit Organizations includes the EIN in organization records, and also provides it as a field in exported lists.
Bloomberg has sent out a notice containing 10 Top Tips for Students. Go to this link to learn more: Top Picks for Students.
There are several Lippincott Library resources that contain advertising expenditure data, but only one that tracks it at the advertiser/brand/product level, by media, by market. That is AdSpender, from Kantar Media. AdSpender allows you to find out how much advertising is being done (in dollar amounts, or by units aka number of ads) over time. Our subscription includes a rolling 5-year period. One great way to use this during this election cycle is to track presidential campaign ad spending, down to the city level. This way we can see in which states the candidates’ campaigns feel the race is close and want to spend more, and in which states they feel confident in their winning Electoral College votes – a great indicator of where political advertising dollars will be spent.
Once you enter into AdSpender, use the Custom Reports menu on the left to click Create. First, you’ll be able to select from a large menu of Available Media – including Network TV, Cable TV, National Newspapers, Network Radio, Internet Display, and even Outdoor (such as billboards). Select all or as many media formats as you’d like to track and move them to the Selected Media menu. Or, click on the Media tab to select certain Designated Market Areas (DMAs) of interest. Then click the Next link in the top right (how you’ll navigate through all steps of this process).
Now we can choose the time period that we’d like to have measured. To check the date range coverage of the media format that you are interested in, click on Availability in the top right corner. Remember that our coverage is on a rolling 5-year basis. You also have the choice of viewing the data as one large aggregated sum (Time Period-Single) or at a monthly/quarterly level (click on the Select Multiple Time Periods button).
The next step is to choose what AdSpender calls our Product Set. This is the company or advertiser or brand or product that you want to learn more about. We can search Advertiser names like Clinton For President or Trump For President to find their presidential campaign advertising. Double-click the correct result – it will
italicize when it
has been properly added to your report.
Step 4 is where it gets fun, because we can customize our report format to the detailed level we’d like to see. So, for example, I can break out my columns first by Media, then by Product, then by Market, then by Time Period. So I’ll be able to see, for each campaign, the spending on each media format then sorted into the DMAs that saw this coverage, then see the trend over time. Set any addition Report Format (e.g. to show both Dollars and Units) and Report Options you’d like (e.g. font and shading preferences), then set a title and hit Run Report.
The Report Viewer menu shows you all of the recently created reports within Penn’s subscription. The report will move through stages here – Submitted, Running, Completed. This can sometimes take a few minutes. One trick if you’ve noticed that your report is taking longer than you’d like is to hit the Refresh Listing link, which will manually refresh the menu rather than waiting for it to auto-refresh. Then you’ll be able to view/download the report, in both PDF and .csv formats.
And for more about political advertising, including how to find an archive of the ads and their creative content, use our Business FAQ: “How can I track political ads and spending?“
Welcome to the Fall 2016 semester and the Lippincott Library!! The Lippincott Library supports the academic and research needs of the Wharton School. Visit our website, contact us, chat with us, email firstname.lastname@example.org or stop by and see us.
Here’s a few tips to help get you started.
X marks the spot!! Lippincott is located at 3420 Walnut Street. Just look for the statue of “Broken Button“, located on Locust Walk at the entrance to the Van Pelt Library Building. Lippincott is located on the 2nd floor, west wing of the building.
Use our Lippincott Services Guide to learn about all of our services.
The Yablon Financial Resources Lab, located at the library, includes Bloomberg and Capital IQ terminals. This space is available to Wharton students only whenever the building is open.
Read Datapoints, Lippincott’s blog, to find out about business databases including content coverage and search tips. Posts also cover Workshops, such as Bloomberg 101 and other Library happenings.
Search the Business FAQ to locate the best resources to answer your research question.
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Book our group study rooms to practice presentations, hold meetings, and create content as a group. These include 4 small study spaces, 2 group meeting rooms and a larger Seminar Room.
Join friends for a snack in Mark’s Café
Make use of all of the equipment and programs available at the Weigle Information Commons .